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The 6 Most Useful Free AI Tools for Public Relations in 2024

Free AI tools are revolutionising the PR world, and PR industries and professionals must know about the most useful free AI tools, which are quick and convenient.

In 2024, the PR industry will have some intriguing and potent AI solutions that help with all PR tasks. While many expensive AI tools are available, we have included some free AI tools that will undoubtedly help you with your tasks and make them easier.

The 6 Most Useful Free AI Tools

Free AI Tools for PR
  1. Google Trends: Google Trends is a free website by Google that helps you explore what searches are currently trending. By using the results, PR professionals can develop their strategies. This is the most popular and useful tool that is being used in the PR industry. Google Trends provides keyword-related data, including search volume indexes and geographical information about search engine users.
  2. AnswerThePublic: AnswerThePublic is a search insight tool used by content writers, marketers, businesses, and PR professionals to better understand the subjects their target audiences are searching for online. Using artificial intelligence (AI), the AnswerThePublic tool generates content ideas based on online questions. For crafting pertinent and engaging material, it can be a really useful tool.
  3. Canva: Canva is a free online graphic design tool that provides ready-made post layouts, and users can edit the content and download it to their device. It is quite simple and easy to create quick posts. Canva allows you to redesign the post with colour, images, and design elements. This is useful for creating resumes, social media posts, presentations, back covers, logos, videos, and all other designs that you want to create.
  4. Grammarly: Grammarly is the best free AI tool that assists you in writing content, improves the quality of your content, and fixes grammatical errors by using advanced algorithms. You can sign up for free and take advantage of this tool.
  5. Hootsuite: Hootsuite is a social media management tool that is absolutely free and helps you design, schedule, and publish content for all your networks from one dashboard. Meanwhile, it monitors all of your social media accounts’ performance on one screen. With advanced analytics, you can quickly and easily determine which campaign is generating the most leads and conversions. Additionally, see all of your online, paid, and organic data in one dashboard.
  6. Talkwalker Alerts: Talkwalker Alerts works as a monitoring tool that monitors every single mention of your brand, products, and keywords across the internet, including news platforms, blogs, forums, websites, and even Twitter (X). PR agencies use this tool to track and monitor their clients’ brand news and posts. It is a very helpful and useful AI tool. It quickly follows conversations, with all your social mentions sent directly to your inbox.

Remember that although these technologies are incredibly powerful, their effectiveness is maximised when combined with human strategy and understanding.

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